Current Project Underway
Branding nations, products, and sensory experiences: How is it all perceived by customers and tourists?
Mission statement:
The project brings together two research environments from the utmost South of Europe (Cyprus and Greece) and one bridging to the utmost North (Denmark). What unites them is a combined research interest in multimodal communication processes, national identity and branding, and consumer marketing and research, with a particular view to establishing new proactive synergies between these fields in targeting such specific areas of practice and research as tourism and innovative food development and marketing. The seminar presents examples of the implementation of this overall approach to a variety of challenges and types of data as implemented in ongoing research in the respective environments and provides a forum for generating new research ideas and exploring possible areas of common interest and perhaps also future collaboration.
Research Partners
Department of Management, Society, and Communication, Copenhagen Business School (Danemark)
https://www.cbs.dk/files/cbs.dk/communication_in_markets_2.pdf
Laboratory of Semiotics (AUTH SemioLab), Faculty of Philosoply, Aristotle University of Thessaloniki (Greece)
http://www.semiolab.eu/
Laboratory of Semiotics and Visual Communication (SVC Lab), Department of Multimedia and Graphic Design, Cyprus University of Technology (Cyprus)
http://www.svclab.com/
1st Research Meeting