Lecture on Thursday, May 23, 2024, at SemioLab, Faculty of Philosophy, Aristotle University of Thessaloniki titled " The Trophy Effect: Outline for a Semiological Approach", by Thierry Lenain, Professeur, Département d'enseignement de Philosophie, Éthique et Sciences des Religions et de la Laïcité (PHILO), Université Libre de Bruxelle. The filming was carried out by IT Center of Aristotle University of Thessaloniki. The discussion was moderated by Lia Yoka, Associate Professor of History and Theory of Art and Culture at the School of Architecture and Engineering of the Aristotle University of Thessaloniki